Modules
Grade 12
📰Media Literacy

The Future of Journalism

Examine the crisis in journalism, emerging models for sustainable journalism, and the implications for democracy.

14 min 3 quiz questions Grade 12
Journalism Is in Crisis

The economic model that sustained journalism for a century — advertising revenue — has been disrupted by the internet. The consequences for democracy are severe: less accountability journalism, more news deserts, and a more vulnerable information ecosystem.

The Economics of Journalism

Traditional journalism was cross-subsidized: profitable classified ads and display advertising funded expensive investigative reporting. The internet destroyed this model — classified ads moved to Craigslist, display advertising moved to Google and Facebook. Newspapers lost 70% of their advertising revenue in 15 years.

Cross-Subsidization:The practice of using revenue from profitable activities to fund less profitable but socially valuable activities — how advertising revenue historically funded investigative journalism.

Emerging Journalism Models

  • Subscription journalism: Reader-supported outlets (The Atlantic, The Guardian, The Information)
  • Non-profit journalism: Foundation-funded investigative reporting (ProPublica, The Marshall Project)
  • Cooperative journalism: Reader-owned outlets (The Guardian, some local newspapers)
  • Platform journalism: Content produced for or by social media platforms
  • AI-assisted journalism: AI tools for data analysis, translation, and routine reporting
ProPublica's Model

ProPublica is a non-profit investigative newsroom funded by foundations and individual donors. It has won multiple Pulitzer Prizes for investigations that traditional newspapers could no longer afford to conduct. It represents one model for sustaining accountability journalism in the digital age.

Accountability Journalism:Journalism that investigates and exposes wrongdoing by powerful institutions and individuals — the most expensive and socially valuable form of journalism.
Support Quality Journalism

Quality journalism is a public good that requires public support. Subscribe to news outlets you value. Support non-profit journalism. Advocate for policies that support local journalism. The health of democracy depends on the health of journalism.

Ready to test your knowledge?

3 questions · Grade 12 level